Technology, design, quality, and price are commodities.
No matter if a product is physical, service, content, digital or a combination of them, we should think of them the same way.
The advancement of technology, design, and production processes brought the unprecedented level of quality products and services at affordable price. The name of the game today is to provide customers with a product, service, or a combination of both, that has enough value for them, that they are prepared to pay a price for it. (more…)